On a gorgeously warm, if not a bit overcast day, our creative team ventured into the inner London Wall and the amazing Brutalist Architecture that is The Barbican Centre to photograph the bespoke collection from HEMYCA London.
We utilised the amazing, clinical, concrete lines of the Architecture all around us and added the softest of touches that was our stunning model Zelal skilfully matched for us from BMA models
It was a beautifully quiet day, this allowed us to roam freely around the incredible Architecture. I utilised the space to its absolute fullest by, at first, taking in a full recce of the site a few weeks previously (having an absolutely brilliant time at the Museum of London along the way, I highly reccomend a visit btw!
Its always best to know EXACTLY where you are photographing (in a very detailed level) especially if it is a styled editorial shoot, before you arrive. Taking a detailed recce of your desired location is the very best way to know the ‘ins and outs’ of the area you are photographing. Marking in key locations in your notes before hand is professional and makes your models feel at ease with their environment.
(I can’t imagine not knowing a location before a photo shoot or potentially missing out on gorgeous backdrops!)
Putting a potentially new model at ease in his/her environment is 90% of the photographer’s job after all I feel, we are the designers and creators of the photo shoot and it is up to us to personally make our subjects feel at ease in a location.
It doesn’t matter how extreme or unusual it is, if we get this right, our models will trust us and feel free to perform.
In this particular shoot, Zelal was put at ease. Our amazing team were on hand at all times with reassurance and guidance. We focused our attentions on the location and the obviously stunning architecture of the Barbican Centre, but also, on the dramatic lines the stunning architectural creations of the HEMYCA London brand. Bringing the two together in a harmony of clean lines, simple shapes and a cool elegance of structure.